The Ultimate Search Engine Optimization guide for beginners

Do you want to gain an understanding about Search engine optimization (SEO) but don’t know how and where to start? Well you have arrived your destination. Read our complete SEO guide for beginners and lets learn the basics together. The history of SEO goes back to the 90s when the search engines had emerged for …

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CRM

Customer Relationship Management and its benefits?

Customer Relationship Management (CRM) points to the techniques, methods, and tactics used by companies for communicating and maintaining their current and possible customers.  CRM includes analyzing customer interactions during the lifecycle of customers.   Customer Relationship Management is concentrated on improving customer service, improving industry relationships, profitableness, helping in customer retention and stimulating sales growth. CRM …

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Market Research

A Step-by-Step Guide to Conducting Market Research

Knowing what to do in different situations that emerge during the study will save time and reduce complications for the researcher. Today’s successful businesses employ sophisticated market research survey software that allows them to perform extensive research on a single platform and deliver actionable insights much more quickly and with fewer issues. The steps to …

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digital_marketing

Application of digital marketing in various industries

Businesses have to take various decisions every day and digital marketing plays a vital role in this decision making part. Recent studies have shown that Digital marketing is helping industries in getting Good Returns on investment (ROI). Digital marketing allows businesses to manoeuver their marketing campaigns, establish enduring relationships, Target and reaching the right audience and optimise …

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market research

Market Research: Methods and definition of market research

Definition: In this Type of process the determining of the viability of a new product or service by conducting direct customer research. This is the type of strategy in which enables organisations or businesses to identify their target market, gather and document feedback, and make educated decisions. The primary goals of market research is to …

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Marketing information system

What is Marketing Information System (MKIS) and its benefits

The marketing information system is the utilisation of technology for the classification of the important information which is related to the market, price, sales, promotion, competition and apportionment of products and services.  This data is collected after proper analysis and knowledge of the marketing environment to assure efficient decision making in the organization. The MKIS …

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digital-marketing benefits to student

Opportunities and benefits in digital marketing for students

Digital marketing is the future and that’s why most of the students already opting for this course because there is lots of scope in this. Businesses can imagine working without digital marketing because it is the need of the hour. The requirement of digital marketing is everywhere irrespective of industry.  Below are some benefits of …

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Digital marketing and its benefits

What is Digital Marketing and its benefits to the business?

Digital marketing is the procedure to market products and services to potential customers through the internet. It is quite similar to traditional marketing just the difference is that it happens through online medium. Businesses use SEM (Search Engine Marketing) and SEO (Search Engine Optimization)  (SMM) Social Media Marketing, content marketing and email marketing, vlogs, blogs. …

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Marketing Strategy

What is a marketing strategy and what are its types?

A Marketing Strategy is the long term plan of enterprise goals that the company wants to be achieved. For these goals to be accomplished it is significant to pick a good specific action to strengthen the standing of products and services and increase sales in the market as well. Utilizing the chances is essential to …

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Marketing Books

8 Books That Will Help You To Master the Art of Marketing

Experts have written a lot about fundamentals of marketing. Whenever we search about it, there are numerous strategies and tips that people talk about. The problem is to gather the best amongst the pool. It is generally advised to read a lot of books as they increase the fertility of brain. So whenever you get …

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