Experts have written a lot about fundamentals of marketing. Whenever we search about it, there are numerous strategies and tips that people talk about. The problem is to gather the best amongst the pool. It is generally advised to read a lot of books as they increase the fertility of brain. So whenever you get time, try reading the books from these experts. It will definitely give you a new perspective of marketing.
1. Contagious: Why things catch on By Jonah Berger
Jonah Berger was professor at marketing at The Wharton School of Business, University of Pennsylvania. As the title of the book suggests contagious, Berger speaks about how to make content more contagious. After all his research and years of experience he has arrived to 6 factors that can make your content more contagious. He worked on various kind of content and inferred everything in the form of this book. My favorite quote from the book-
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
2. Building A Story Brand By Donald Miller
This book will help you to clarify your brand message to the prospective clients. It is covered under 5 valuable insights. Those are building a story to clarify the message; becoming the guide, solving the internal problems, become a part of transformation and create one liners for the business. So, if you want to communicate in a more convincing way, this is a great read for you. He quotes a lot about buying behavior as well. One amongst it says-
What we think we are saying to our customers and what our customers actually hear are two different things. And customers make buying decisions not based on what we say but on what they hear.
3. Permission Marketing By Seth Godin
So, there are times when people are not interested into certain products. Permission marketing is a concept where we take permission from the prospects to send samples, a report etc. Later Godin explains about levels of permission. one of the quotes from his book says-
Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits
4. This is Marketing By Seth Godin
This book helps in maintaining a connect with clients. No matter if you are dealing with a product or service, this book will guide on how to represent it to the world. One of my favorite quotes from the book is-
[You] definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.
5. Dotcom Secrets By Russell Brunson
This book briefs about the secrets of digital marketing. It gives strategies to increase traffic and productive conversions. In his book he quotes-
The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel
6. The Anatomy Of Buzz By Emanuel Rosen
This book also explains the concept of word of mouth and how it actually works. The product or service you possess should create a buzz amongst the audience. He also talks about the influence of buzz and its dimensions. He quotes in the book-
Understanding what customers want to talk about is a key factor in stimulating word of mouth.
7. Positioning: The battle for your mind By Al Ries and Jack Trout
This book explains how positioning has changed the advertising game in the market. Its how you differentiate yourself in the mind of the respective prospects.
The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.
8.Selling The Invisible By Harry Beckwith
The book focuses on selling service and creating a permanent impact in prospect’s mind. It is comparatively easier to sell a physical product as we can touch, smell, see , taste and observe it before buying. But despite a physical product, there are certain after sale services that should be taken care of!! All similar learning are covered here. One such learning is-
Don’t charge by the hour. Charge by the years.
These books will really create a positive impact on how you think , deal and are planning to execute things. Happy Reading 🙂