Content Marketing

CRM

Customer Relationship Management and its benefits?

Customer Relationship Management (CRM) points to the techniques, methods, and tactics used by companies for communicating and maintaining their current and possible customers.  CRM includes analyzing customer interactions during the lifecycle of customers.   Customer Relationship Management is concentrated on improving customer service, improving industry relationships, profitableness, helping in customer retention and stimulating sales growth. CRM …

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Market Research

A Step-by-Step Guide to Conducting Market Research

Knowing what to do in different situations that emerge during the study will save time and reduce complications for the researcher. Today’s successful businesses employ sophisticated market research survey software that allows them to perform extensive research on a single platform and deliver actionable insights much more quickly and with fewer issues. The steps to …

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market research

Market Research: Methods and definition of market research

Definition: In this Type of process the determining of the viability of a new product or service by conducting direct customer research. This is the type of strategy in which enables organisations or businesses to identify their target market, gather and document feedback, and make educated decisions. The primary goals of market research is to …

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Marketing information system

What is Marketing Information System (MKIS) and its benefits

The marketing information system is the utilisation of technology for the classification of the important information which is related to the market, price, sales, promotion, competition and apportionment of products and services.  This data is collected after proper analysis and knowledge of the marketing environment to assure efficient decision making in the organization. The MKIS …

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Marketing Strategy

What is a marketing strategy and what are its types?

A Marketing Strategy is the long term plan of enterprise goals that the company wants to be achieved. For these goals to be accomplished it is significant to pick a good specific action to strengthen the standing of products and services and increase sales in the market as well. Utilizing the chances is essential to …

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Language

The 10 Most Powerful Methods for Learning a New Language

What is the most effective method for learning a new language? Oh, oh, oh, oh, oh, We understand that learning a new language is tough, frustrating, and at times plain impossible. And determining the most effective method for learning a new language? That appears to be near impossible. Different science, theories, and learning styles abound, …

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AI

Artificial Intelligence (AI)- Meaning and working of AI

What exactly is artificial intelligence (AI)? Artificial intelligence is the emulation of human intelligence processes by a machine, particularly a computer system. AI applications include expert systems, natural language processing, speech recognition, and machine vision. How does artificial intelligence work?AI Vendors have been scrambling to showcase how their products and services integrate AI as the …

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Market Segmentation benefits

Market segmentation: Benefits of market segmentation

Market Segmentation is the process of splitting the market and the target audience based on their similarities and correlation. The Benefits of the market segmentation are as follows:- 1. Deciding market opportunities: Market segmentation allows recognising the market opportu­nities. The marketer can analyse the requirements of each division in the knowledge of present offerings by …

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Market Segmentation

What is Market segmentation and its types in the marketing?

Marketing segmentation can help businesses to analyze and understand their target audience and customers. It allows helps marketers recognise the right market for their products so the target marketing would be done accurately and effectively. Market segmentation allows businesses to focus on the right people to target their content rather than wasting time on targeting …

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Marketing Mix

Marketing Mix: Also known as the Seven Ps of marketing

7 Ps of Marketing is a comparatively simplistic structure that can be applied by any organization, Director or manager to map marketing actions and marketing Strategy or tactics. The 7 Ps commenced as only four: product, price, place and promotion.  When marketers grew more knowledgeable, and applications and businesses improved and added further three more …

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