Digital Marketing

CRM

Customer Relationship Management and its benefits?

Customer Relationship Management (CRM) points to the techniques, methods, and tactics used by companies for communicating and maintaining their current and possible customers.  CRM includes analyzing customer interactions during the lifecycle of customers.   Customer Relationship Management is concentrated on improving customer service, improving industry relationships, profitableness, helping in customer retention and stimulating sales growth. CRM …

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Application of digital marketing in various industries

Businesses have to take various decisions every day and digital marketing plays a vital role in this decision making part. Recent studies have shown that Digital marketing is helping industries in getting Good Returns on investment (ROI). Digital marketing allows businesses to manoeuver their marketing campaigns, establish enduring relationships, Target and reaching the right audience and optimise …

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Marketing information system

What is Marketing Information System (MKIS) and its benefits

The marketing information system is the utilisation of technology for the classification of the important information which is related to the market, price, sales, promotion, competition and apportionment of products and services.  This data is collected after proper analysis and knowledge of the marketing environment to assure efficient decision making in the organization. The MKIS …

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digital-marketing benefits to student

Opportunities and benefits in digital marketing for students

Digital marketing is the future and that’s why most of the students already opting for this course because there is lots of scope in this. Businesses can imagine working without digital marketing because it is the need of the hour. The requirement of digital marketing is everywhere irrespective of industry.  Below are some benefits of …

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Digital marketing and its benefits

What is Digital Marketing and its benefits to the business?

Digital marketing is the procedure to market products and services to potential customers through the internet. It is quite similar to traditional marketing just the difference is that it happens through online medium. Businesses use SEM (Search Engine Marketing) and SEO (Search Engine Optimization)  (SMM) Social Media Marketing, content marketing and email marketing, vlogs, blogs. …

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Marketing Strategy

What is a marketing strategy and what are its types?

A Marketing Strategy is the long term plan of enterprise goals that the company wants to be achieved. For these goals to be accomplished it is significant to pick a good specific action to strengthen the standing of products and services and increase sales in the market as well. Utilizing the chances is essential to …

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Marketing Books

8 Books That Will Help You To Master the Art of Marketing

Experts have written a lot about fundamentals of marketing. Whenever we search about it, there are numerous strategies and tips that people talk about. The problem is to gather the best amongst the pool. It is generally advised to read a lot of books as they increase the fertility of brain. So whenever you get …

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Promotional-mix

What is the promotional mix and what are its elements?

The Promotional Mix relates to the combination of different promotional tools utilised by the company to generate, manage and grow the need for goods and services. Promotion is the one of Ps of the marketing mix which focuses on creating awareness and convince the customers to initiate the purchase of goods and services. The Promotion …

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Importance of marketing

Why marketing is important to business and the reasons?

 Without proper and successful marketing, your business or enterprise may close down due to a shortage in sales. Marketing is used to generate, maintain demand, reputation and relevance and more. Marketing is one of the most important activities in a company. It is essential not just as a profit-making activity in companies but marketing also has …

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Market Research

What is Marketing research and Steps to conduct it?

Marketing Research is the organized collection, interpretation, and analysis of data concerning marketing situations. The primary reason for conducting out the marketing research is to obtain the alteration in consumer behaviour due to the variation in the elements of the marketing mix. The marketers and businesses necessitate knowing about the dynamic trends in the market …

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