Digital Marketing

Relationship Management

Relationship Management Relationship management is a methods for keeping an organization’s audience engaged on a regular basis. This management might take place between a company and its clients (business to consumer [B2C]) or between a company and other companies (business to business [B2B]) (business to business [B2B]). Instead of considering the relationship as purely transactional, …

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Scenario Planning

Scenario Planning Scenario planning assists decision-makers in identifying a range of possible outcomes and implications, evaluating responses, and preparing for both positive and negative outcomes. Businesses can become proactive rather than reactive by envisioning prospective risks and possibilities. As we’ll see, there are a variety of templates and established frameworks for scenario planning. What matters …

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Immersion Marketing

Immersion Marketing Traditional advertising, public relations, word-of-mouth advertising, internet marketing, coupons, and retail partnerships, to name a few of the various means of surrounding the consumer with a constant message about a brand, are all included in the term immersive (or immersion) marketing. Immersion in virtual reality refers to the impression of being physically present …

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Inbound Marketing

What Is Inbound Marketing and How Does It Work? The inbound methodology is a way of expanding your business by cultivating meaningful, long-term relationships with your customers, prospects, and prospects. It’s about appreciating and empowering these individuals to achieve their objectives at any point of their relationship with you. Why? Because you succeed when your …

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