The Promotional Mix relates to the combination of different promotional tools utilised by the company to generate, manage and grow the need for goods and services. Promotion is the one of Ps of the marketing mix which focuses on creating awareness and convince the customers to initiate the purchase of goods and services. The Promotion …
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Without proper and successful marketing, your business or enterprise may close down due to a shortage in sales. Marketing is used to generate, maintain demand, reputation and relevance and more. Marketing is one of the most important activities in a company. It is essential not just as a profit-making activity in companies but marketing also has …
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Marketing Research is the organized collection, interpretation, and analysis of data concerning marketing situations. The primary reason for conducting out the marketing research is to obtain the alteration in consumer behaviour due to the variation in the elements of the marketing mix. The marketers and businesses necessitate knowing about the dynamic trends in the market …
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Market Segmentation is the process of splitting the market and the target audience based on their similarities and correlation. The Benefits of the market segmentation are as follows:- 1. Deciding market opportunities: Market segmentation allows recognising the market opportunities. The marketer can analyse the requirements of each division in the knowledge of present offerings by …
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Marketing segmentation can help businesses to analyze and understand their target audience and customers. It allows helps marketers recognise the right market for their products so the target marketing would be done accurately and effectively. Market segmentation allows businesses to focus on the right people to target their content rather than wasting time on targeting …
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7 Ps of Marketing is a comparatively simplistic structure that can be applied by any organization, Director or manager to map marketing actions and marketing Strategy or tactics. The 7 Ps commenced as only four: product, price, place and promotion. When marketers grew more knowledgeable, and applications and businesses improved and added further three more …
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Purchasing and selling are the basic keys of the market to achieve the profit as well as satisfy customer with their needs which are often profitable or sometimes in loss to the seller . A market contributes most in managing purchase/sale systematically as per customer needs and consumptions which are high or low in market …
What is BigData ? In today’s world Data is the most powerful thing which we have. Through data we can understand a person’s mind set , preference, interest, budget and many more. Big data is a huge combination of structured , semi structured and un structured data collected by organisation. Big data can be used …
