Product Marketing

Promotional-mix

What is the promotional mix and what are its elements?

The Promotional Mix relates to the combination of different promotional tools utilised by the company to generate, manage and grow the need for goods and services. Promotion is the one of Ps of the marketing mix which focuses on creating awareness and convince the customers to initiate the purchase of goods and services. The Promotion …

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Importance of marketing

Why marketing is important to business and the reasons?

 Without proper and successful marketing, your business or enterprise may close down due to a shortage in sales. Marketing is used to generate, maintain demand, reputation and relevance and more. Marketing is one of the most important activities in a company. It is essential not just as a profit-making activity in companies but marketing also has …

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Market Research

What is Marketing research and Steps to conduct it?

Marketing Research is the organized collection, interpretation, and analysis of data concerning marketing situations. The primary reason for conducting out the marketing research is to obtain the alteration in consumer behaviour due to the variation in the elements of the marketing mix. The marketers and businesses necessitate knowing about the dynamic trends in the market …

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Market Segmentation benefits

Market segmentation: Benefits of market segmentation

Market Segmentation is the process of splitting the market and the target audience based on their similarities and correlation. The Benefits of the market segmentation are as follows:- 1. Deciding market opportunities: Market segmentation allows recognising the market opportu­nities. The marketer can analyse the requirements of each division in the knowledge of present offerings by …

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Market Segmentation

What is Market segmentation and its types in the marketing?

Marketing segmentation can help businesses to analyze and understand their target audience and customers. It allows helps marketers recognise the right market for their products so the target marketing would be done accurately and effectively. Market segmentation allows businesses to focus on the right people to target their content rather than wasting time on targeting …

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Marketing Mix

Marketing Mix: Also known as the Seven Ps of marketing

7 Ps of Marketing is a comparatively simplistic structure that can be applied by any organization, Director or manager to map marketing actions and marketing Strategy or tactics. The 7 Ps commenced as only four: product, price, place and promotion.  When marketers grew more knowledgeable, and applications and businesses improved and added further three more …

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How to use BigData in Marketing

What is BigData ? In today’s world Data is the most powerful thing which we have. Through data we can understand a person’s mind set , preference, interest, budget and many more. Big data is a huge combination of structured , semi structured and un structured data collected by organisation. Big data can be used …

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