Do you want to gain an understanding about Search engine optimization (SEO) but don’t know how and where to start? Well you have arrived your destination. Read our complete SEO guide for beginners and lets learn the basics together.
The history of SEO goes back to the 90s when the search engines had emerged for the first time. But, today it is an essential marketing strategy and most important part of digital marketing. Without SEO your conglomerate might stand no chance of recognition from the users and consumers who are searching for your website, and you might never be able to connect your valuable services and reliable products with them. This is primarily why the giant companies spend millions of dollars to hire SEO gurus.
What Is SEO?
Lets start with What or search engine optimization? As the name suggests it is a process of optimizing and increasing the web traffic so that more consumers would click onto your website. According to Wikipedia “SEO is the process of improving the quality and quantity of website traffic to a website from search engines. SEO targets unpaid traffic ( “organic” results) rather than paid traffic. Although SEO stands for search engine optimization but with the current supremacy of google, you could simply use google optimization.
Hence all the tips are mainly for google searches. As a beginner you don’t need to know everything about algorithms but these following 6 most important key components will make it easier for you to understand the basic concepts :
1. The visibility in a search engine
2. Content is the King
3. Keywords optimization
4. Amazing user experience
5. Earning external links
6. Readable URLs
Now lets one by one get into the depth of the above mentioned factors for our better apprehension.
1. The visibility in a search engine :
This process is also called crawl accessibility, so that search engines can read and reach your website. Crawling is the procedure of finding out, in simple terms , the moment we click onto search after typing, the search engines send crawlers and spiders to find the necessary and updated content.
This could be an image, webpage or a video , regardless of the format type the content will get discovered. So now the question arises, how can you make your site get crawled up? You can start by indexing, seeing how many of your pages are showing in the index can give you an insight into whether google is crawling onto your desired pages or not. You also have to keep a track of the number of times your site is popping in a search. This can be done by using tools like google search console.
If still your site is not showing up, then these are few possible reasons why.
- Your site is very new
- The website navigation is making it tough for the crawlers to find you
- Your site isn’t linked with external webpages
- Website has injunctions , making it tough for the spiders to reach.
All these enlisted factors could be the reason why your website doesn’t pop up on searches. By improving these the websites user experience could be enhanced.
2. Content is King :
Captivating content that answers the consumers queries will always allow better rankings of your website. Quality content helps to generate backlinks which further helps increase in the number of clicks. Content and SEO goes hand in hand, with a great content your website will slingshot to the top search rankings. We have heard about the word content but what does it actually mean? It can come in any form including an image , a video or a web page, all to enlighten and inform the seeker . Content creation is a multi factorial process in which your SE rankings will sky rocket if you fit into the block with credible , high quality, easy to understand and valuable writing.
3. Keywords Optimization :
They are the actual game changers & the topics that define your webpage contents. So, for this we need to ask and answer the questions like ‘What are the people searching for?’ ‘How many people are searching for it?’ ‘In what format do they want the information?’
Once we answer these, the crucial step of optimization is done. This is completed by keywords finding tools that would give you an idea of what and how the readers are searching regarding your field of interest. And then make the required modifications.
- Your website should optimize for the local ‘near me’ searches including voice searches as well.
- And having an appealing content by keyword research optimization, would attract readers to return to your website for more content.
4. Great User Experience :
By now you know about the basics of SEO, what is left is the experience that the user faces once they arrive to your site. For this you have to keep in mind that we all are always in a hurry so :
- Improving the webpage speed is the highest priority.
- Optimize your images and compress them for attaining the desired speed.
- And you need to see which organic keywords are driving the visitors to your page .
- One is searching for the simplest answers so the content you show should be both interesting and easy to understand.
- Break your content into sub paragraphs with bullet points and ordered lists.
- Use more images that should have less colours and lighter shades.
This would outright help in the increase of web traffic.
5. Earning External or Back Links :
Getting more backlinks and external links is very crucial for developing the website brand image. Because this sends signal to google that another giant source has found your content valuable. This is another new term added into our SEO dictionary.
What is Back Links ?
It is simply the link that gets created when one website is linked to another. Why are backlinks important you ask? Well as recommendations they will represent like your vote of confidence. These links will further act as assertions for the content that your website provides.
They can be your golden badges that would help your customers notice your content. But as appealing as they sound these links are very hard to earn. This time consuming act can also be by passed with a few smart tactics.
This is where competitive backlink research comes to rescue : By examining the backlink profile of your competitors using link explorer tools, you can have an idea about the link building that may have helped them. And earning external links are much more effective than internal links.
6. Readable URLs :
URLs or uniform resource locators should be easy to read, straight forward and include the keywords that are SEO friendly. An URL consists of a protocol, domain name and path to the page. A well executed URL provides both the seeker and search engine an easier indication of what the target will be about.
The role of SEO has tremendously expanded over the past few years. SEO is a concept so foreign and complicated to most yet so effective for the success of a website. But it will benefit any website to become a well known brand and help bring a long term lasting future for the web pages.
- The Ultimate Search Engine Optimization guide for beginners - August 11, 2021